Founded in 1991 in London, Dalton Maag Ltd provides typeface design, font engineering and font support services for corporate clients and branding agencies. The skills acquired creating corporate fonts for global clients is translated in building an exclusive font library. All Dalton Maag fonts are finely crafted and all fonts support approx 50 languages using the Latin alphabet with some expanded to include typographic additions as OpenType features.

The font library is constantly expanded, either with new designs or additions to our current fonts.

Typography is the secret behind the success of any designer. It is the technique of arranging the letters and words so that it looks clear, readable and stylish when displayed thus epitomizing your creativity to a higher extent. Implementing typography is a bit tedious job. As an expert designer, attracting the reader’s mind is your sole duty and without using innovative typography fonts, your whole point of designing becomes vague. You can also see. It is a decorative contraption every designer should use to increase the degree of creativity and making the whole design understandable at one glance.

Here are some facts about which a designer should know in order to make his design worth watching. > Decipherability of your Typography Font Style As a designer your whole motive of designing should be the ease of communicating with your clients through your work. Whichever font you opt for, it should be understandable by the readers. Remember if your design is not Decodable Text at the receiver’s end, the communication between you two remains incomplete. The reader should not face any problem while reading it for the first time.

It should be eye catchy yet sober. Some factors like size, height, spacing should be kept I mind while designing. > Prefer Typography Fonts which will echo the ‘Feel’ of the entire Design. At times your may want to portray a certain kind of feeling through your design. Choose typography font according to the main feel of your design so that the viewer can easily conclude the feel before going through each and every detailing of your design. For example, if you want your viewers to feel happy use some bright fonts and keep the size considerably big. You can also see.

> The Codes to choose an ideal Typography Font There is a wide spectrum of typography fonts available over the web which you may download for free or spend some bucks to get it. But the problem arises when you don’t know what things you should mainly focus while choosing a typography font in accordance to your design. Here are some points you should strictly follow while opting for the appropriate one for your overall design: • Size range of the font: remember your font should be too small or too large. Too much of anything destroys the overall beauty. Different fonts have different combinations of width, height and looks, therefore choose accordingly. • Leading of the font: the plumb spacing between each and every line is a very imperative thing to keep in mind. • Measure of the entire block: you need to consider the measure of the entire block so that you design contains steadiness.

Making the web more beautiful, fast, and open through great typography.

> The varieties of typography fronts to choose from There are a lot of typography fonts available online to glee a designer. Some common classes are.: • Flat font: at times you want your design to be minimalistic.

Flat fonts are very simple and sober, thus gives a sophisticated look to your design. • Arkhip font: the headlines are a crucial part of your design. Thus this font allows you to take your headlines to a whole new level. • Wavy font: it gives a dramatic tone to your design, thus adding a bit of spark in your design • Bohema Font: nothing can beat this font in adding a retro look to your design.

No dust jacket. Blue cloth boards with gilt lettering. First Edition.