(By and ) During this past spring break, Tim and I were graciously invited to visit PING HQ. No need to sugar coat it, I love going on these covert missions to golf companies. These visits are a great way to see what the golf companies are all about. Often times, the golf consumer doesn’t get to see what’s really going on behind the company curtain. I enjoy getting to see the workings of the golf companies in person, underneath any marketing spin. The cynic will say that the main goal of any golf company is consumer cash extraction. If a company doesn’t make money, then it doesn’t stay in business.

Sep 6, 2012 - Hi I wonder is there anyone on the board that can check Ping serial numbers online I need these checked: G15 20 & 23* hybrid with a graphite.

Desire for profit may be a common golf company motive, but I hold out hope for more. What if a golf company realized that it was making equipment for people to play the hardest game in the world, and realizing this, merged the desire to be profitable with a true desire to help golfers play better? In other words, is it possible for a company to take the consumers money while actually still really caring about helping the consumer play better golf? Could PING be such a company?

PING has been in the golf business a long time, and yet as I traveled with Tim to Phoenix, I felt that I didn’t have a solid read on them as a company, nor where they fit in with the other major golf companies. Thus, my simple goal from the visit was to answer this question. What is PING Golf all about? I think that many of us have impressions of what the major companies in golf are all about. • TaylorMade is the goliath in the industry, whose marketing and product releases have made them the one to catch in recent years. • Callaway is in a #fiveyearwar to be the next number one company, and they have used social media very effectively to increase sales and to keep the golfing consumer aware of their master plan and equipment sorties.

• Cobra’s youthful, and colorful palate, targets the younger golfer demographic, while also dramatically improving their products in recent years. • Wilson Staff shares the longevity of PING, and has recently made strides to place them back in the equipment conversation. Well at some point the deep pocket giant will really invest time and capital in the golf industry, and when they do, the whole landscape will be covered in swoosh. But where does PING fit in?

Is PING a covert-op company, working on market domination outside of the public scrutiny? Is PING the steady market tortoise, with the others more erratic hares? While the other companies battle each other for market supremacy, is PING just out in the desert following its own agenda? Or, is PING about something else altogether? Tim and I intended to find out. 7:00 AM – 7:45 AM: Travel to PING HQ & Breakfast When we drove into the PING HQ lot, the size of the golf operation at the Phoenix plant became impressively apparent.

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Karsten Solheim established the Phoenix HQ with one building back in the 1960’s. To say that it has grown since then is an understatement. That first building is the little gray one at the intersection of West Desert Cove Avenue and 21 st Avenue. As their operations and the company grew, Karsten purchased additional buildings and properties adjacent to the original shop.

Now, decades later, the PING facility takes up two whole city blocks. From Google Maps After signing in, our guide pointed out Karsten Solheim’s first Bridgeport milling machine, transported to Phoenix from PING’s Redwood City origins. While it was cool to see the old machine, the story that goes with it is that this machine was cooler. Karsten borrowed $1100 to buy this machine, and that was the only time he ever borrowed money for his business! Not having to borrow to fund growth seems like an amazing, and very uncommon business plan. Maybe other companies have followed similar financial paths, but I kind of doubt it.

On our way to the cafeteria for breakfast, we passed through cubicle pods, all arranged by workgroups. Though the workspace looks a lot like a typical cubicle farm, there are also touches of PING history here and there, covertly (or maybe overtly) celebrating the milestones of Karsten Solheim and his company. It may have been 7:30 AM, or so, but there were lots of people already working. Maybe this is a scheduling plan to beat the AZ heat, or maybe it reflects that PING is a global operation and customers have needs at other locations, and times worldwide. Probably both. Our quick bagel breakfast in the PING cafeteria was tasty and efficient.

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We had work to do and a long lounging meal was not the way to get that accomplished. So we hopped on the golf cart and headed to iron assembly. 7:45 AM – 8:20 AM: Iron Assembly Tour In the assembly area, I suppose I expected to see people gluing clubs together and then throwing them in boxes. Nothing fancy. Sort of like the assembly line that makes fast-food burgers. Like some of you, I viewed the Made in China, assembled in the USA product model as inherently low precision, and low quality.